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QuikTrip | Morning Groove







A weary hero awoke to the relentless sound of an alarm clock, battling drowsiness as they stumbled out of bed. But today was different; there was a secret weapon waiting: the grab-and-go offerings at QuikTrip.

As they made their way to the store, the tantalizing aroma of fresh coffee and warm breakfast danced in the air, beckoning them forward. The coffee made the fog of sleep begin to lift, and with the breakfast, a vibrant transformation took place, preparing them to tackle the day ahead. As the flavors were savored, the animation team had a blast bringing this whimsical tale to life, employing imaginative motions that flowed seamlessly from one grid-based scene to the next. The transitions felt like magic, propelling the journey from the sleepy realm of morning lethargy into an exhilarating world filled with energy and possibility.











In the initial stages of the animation, I edited animatics in varying lengths to address different needs and develop a clear and easily communicable vision for the project. I designed the scenes to reflect the ambiance and layout of QuikTrip's physical stores, seamlessly integrating the brand's style into the animation.



   




The motion sketch I made, and the final version was made by Gerald Mark Soto.
   







Client: Quiktrip
Produced by Brand New School

Creative Director: Andres Rivera
Designers: Jelly Wei, Hao Yeh
Animation Director: Gerald Mark Soto
Animators: Jane Liu, Mathijs Luijten, Seong Yeop Sim, Hao Yeh
CCO: Jonathan Notaro
Managing Partner: Devin Brook
Producer: Nakia Cooper
Role: Motion Design Intern
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