Metropolis BLVD Display
Metropolis BLVD Display is a monumental dynamic signage system redefining wayfinding in the heart of Las Vegas. Designed as a bold urban intervention, the installation features animated directional arrows and fluid transitions that intuitively guide drivers to parking destinations while creating a seamless flow within the city’s bustling environment.
Its minimal yet powerful visual language reinforces Metropolis’ identity and, with its striking scale and kinetic visuals, captures attention across the urban landscape, transforming functional signage into an iconic digital landmark that resonates with the city’s fast-paced energy and vibrant character.
Role: Brand Designer (Graphic & Motion Design)