We proposed a strategy centered on a typography-driven narrative, enhanced by visually compelling film techniques. Our aim was to capture the essence of Brooks' spirit with strong cinematic elements that resonate with audiences, conveying a sense of empowerment and determination. Through engaging storytelling and captivating visuals, we envisioned elevating Brooks' brand identity, inspiring runners worldwide to embark on their transformative journeys with Brooks by their side.
Produced by Brand New School
Chief Creative Director: Jonathan Notaro
Creative Director & Lead Designer: Nico Casavecchia
Creative Director: Andrés Rivera
Designers: Cathy Xiao, Phoebe Hsu, Bon Zhang, Ruiqi Zhou, Jeff Welk, Emeric Trahand, Justin Harder
Animation Director: Gerald Mark Soto
Animators: Felix Hemstadius, Hao Yeh, Maria Cruz, Elizabeth Laferriere, Christina Rendon
Footage Research: Daniel Uribe
Image Search: Emily Friedman
Editor: John McSwain
Assistant Editor: Ryan Rigley
Producer: Kyle McKeveny
Managing Partner: Devin Brook
Role: Motion Design Intern